BASSAM FATTOUH THE ARTIST
Art that
tells stories
BASSAM FATTOUH THE ARTIST
Art that
tells stories
“To me Makeup isn’t just about degrees and shades. The makeup we use represents our unique identity. Rich history and magnificent culture. I come from a region that’s so affluent in those aspects that I wanted my line to reflect that. I wanted each creation to tell its own story of a beautiful memory we all carry with us and which we can now take everywhere we go”
THE MAN BEHIND THE NAME
A true beauty visionary and a fearless professional, my work is loved and respected by celebrities, blushing brides, catwalk fashionistas, royalty and many more, from the Middle East to far beyond.
I’m a dreamer who thinks big, dares to take chances, and jumps at every opportunity to showcase my passion for uniqueness. I work with my mind, body, and soul, pouring it all into seamless art. Guided by intuition and driven by beauty transformation, I’m an exclusive artist forever in love with the power of glamour, legacy, and luxury.
The Beginning
Being an Artist means capturing beauty
Ever since I was a young boy, I loved art, painting, and design. I was amazed at how they open the doors to fantasy and imagination. Beauty was everywhere and I was instantly attracted to it.
Young Bassam was excited to grab his pencils and redo the make-up seen on models and celebrities in magazines. I embraced my calling early on and went on to study at the prestigious Paris Carita Beauty Institute. This marked a turning point in my life as I realized my dream and developed a unique approach to the beauty industry.
I opened my first Bassam Fattouh institute in 1997 in Beirut, Lebanon.
THE PIONEER
Being an Artist means capturing Beauty
From day one I was a pioneer. I was the first makeup artist to launch a full-blown advertising campaign in the Middle Eastern region. It was the talk of the town, and this initiative attracted people’s interest.
With the spotlight on me, and with pure talent and a daring attitude, my reputation was established. I was the first to say yes to daring colors, going firmly against the nude shades that dominated the trends. And I created iconic looks that stood out. I risked being different and this ignited my worldwide success.
The Recognition
I want to share my Know-How with the World
Respected by prestigious beauty brands from all over the world, I had taken part in numerous collaborations. I was the first spokesperson for Clarins in the Middle East. Later, Dior approached me to work on an editorial for their special edition eye shadow collection and I worked with Elissa on creating an iconic smokey-eye look with a seductive oriental twist.
Saks Fifth Avenue in Riyadh recognized my talent and opened the Bassam Fattouh Institute as their official beauty center.
In addition to successful collaboration, my flair and incredible work have also been acknowledged by celebrities, royalty, models, and all women who cherish the power of exceptional makeup.
The Brand Creation
“I created my Make-up brand with the desire to establish an Authentic “Must Have” Line for Women
TAKING THE BRAND A STEP FUTHER
During decades of being a makeup artist, I used many different brands and experimented with countless textures, formulas, and shades. I used this experience as the foundation for my own brand. Building on my knowledge of what works best, I meticulously developed my ever-growing range of products that every woman needs. In 2010 I debuted my own makeup range and to this day continue to launch collections that challenge and rewrite the beauty rules.
BASSAM FATTOUH
Best Work of Art
